|John P. Hewko|
|Dear Colleagues:Rotary is receiving significant international media coverage this week for its role in the historic polio-free certification of the World Health Organization’s South-East Asia region.
· CNN International: India beats the odds, beats polio
· The Guardian: India may be free of polio – but the disease hasn’t been eradicated yet (op-ed by Archie Panjabi)
· The Wall Street Journal Online: Q&A: India Eliminates Polio
· Forbes.com: John Hewko explains polio’s legacy
I am also pleased to report that Rotary received extensive media coverage throughout 2013, with more than 626 news organizations in 35 countries featuring our humanitarian efforts. Of those, 58 stories appeared in top tier international news organizations, including nine out of the 10 most influential ranked by Forbes, including the Associated Press, The New York Times, BBC, Agence France Presse, The Washington Post and the Wall Street Journal.
Rotary’s role in the fight to end polio was highlighted in top-level, global media at unprecedented levels last year. And Rotary’s partnership with its celebrity ambassadors for polio eradication helped raise our digital visibility to new audiences via posts on endpolio.org and celebrity social media channels.